ROI2 Delivers
Market Intelligence Portal Version 4.0
Vienna, VA
– Jan 30th, 2007 -
ROI2
recently deployed an all new version of its
award-winning Market Intelligence Portal (MIP)
for its Life Sciences partners. Version 4.0 has
completely change the way users access and
manipulate
Influence Intelligence
data. MIP 4.0 is an
entirely new iteration of the former product
offerings through ROI2.
It now delivers a top down and cross-functional
platform which can not only give a user and
overarching view of their entire drug therapies
but call also give users in Sales, Marketing and
Sci Ops, custom views of intelligence specific
to their needs.
With a new
interface and dash boarding, the new portal will
become completely customizable and even more
user friendly. Updated graphing and analytics
tools has made it easier to read and manipulate
data all while integrating to various client
side tools. By integrating multiple data feeds
for a one stop access point, MIP 4.0 has
combined everything a user needs to create
effective market decisions to improve drug
uptake, Key Opinion Leader influence, Physician
adoption and overall market intelligence.
By creating a completely
scalable and syndicated data model, ROI2
can now deliver more useful data, to a larger
client base for much less cost to the end
customer. Archie Anderson, VP of Sales had this
to say, “4.0
takes a leap forward in the presentation and
manipulation of Influence Intelligence that is
unprecedented in the Life Sciences. It is a
business analytic tool that gives Life Science
companies the ability to apply multiple data
points to critical decisions that will drive the
success of their products.”
ROI2,
is now the first in its field to deliver a full
360 degree view of the Life Sciences Marketplace
through a Business Intelligence Portal.
About ROI2:
ROIČ provides a
suite of programs providing in depth
intelligence and analytics online with
interactive access available to the
pharmaceutical product managers, sales
personnel, and the agencies in which they
collaborate. The breadth of intelligent tools
provided by ROIČ focuses on the launch or
branding of drugs entering or re-entering the
marketplace. ROI2 is a product and
services company under ProLink Services, LLC.
About ProLink Services:
ProLink Services was founded in
1995 by principals with experience in delivering
products and services in the Consulting,
Communications, Financial and Life Sciences
Marketplaces. Since then the company has
extended its services to focus on
problem-solving business intelligence, data
solutions and management consulting. Aiming to
deliver cost effective solutions through
excellence in people, process, and technology.
Additional information is available at:
www.prolinkservices.com.
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